Small pitch LED display advantages trend analysis
First, small pitch products with high technical content
Small pitch, as the name implies is a small pitch, from the principle of LED self-luminous display, the smaller the pitch, it means that the density of the image display unit is greater, and display the image is clearer, which is why it can overcome the advantages of traditional displays, that is, the iterative upgrading of products.
Product upgrading is inevitably the result of technological upgrading drive, there is no technological progress, product upgrading is also impossible to talk about, if the original one square meter of the display can only put 1000 lamp beads, now the number of lamp beads per square meter of small pitch is bound to be doubled, so as to ensure that the density of the pitch, not only that, but also to consider the high-density under the heat dissipation, dead lamps, splicing seam, as well as brightness adjustment, and so many other issues! This is the test of technology, but also the high technical content of small spacing products performance.
The current market of small pitch products have begun to enter the mass production stage. And from 2014 and 2015 first half of the market sales data comparison can be seen, led display market is more and more tend to point spacing smaller products.
Second, small pitch products are affordable to stimulate market demand
As a high technology content of new products, small pitch led display market competition is exceptionally fierce. But in the fierce market competition, the price is often the most representative of the degree of competition of a factor, in the context of technological advances, market expansion, the cost will continue to decline, the price of the product also declined, this is an inevitable trend, but also all the emerging things must be a stage.
I believe that cost reduction is a never-changing rules of the game in the industry, but the cost is not all, LED price reduction has been continuous, but in the process of price reduction, there must be technical support, and also have the ability to reduce the price and have the overall cost-effective as well as the brand value of the support. And in the competitive process of price reduction is not simply a price reduction behavior, in fact, behind the price reduction is the comprehensive strength of the enterprise competition, if there is no strength will not dare to rush to fight with others price.
Third, the application of small spacing will become more and more humanized in the future!
If the current development momentum, the future development of small-pitch will not be limited to the display, it may take the Internet, the Internet of Things Express, become the carrier of the Internet. Because of the seamless splicing of small-pitch products have the advantage of the size of the product is no longer restricted, then people and the screen to achieve the possibility of interaction is the greater, once the interaction, and when the interaction becomes more and more frequent, the distance between people is also the closer, the new way of communication may be born as a result. Therefore, the application of small spacing will become more and more humanized in the future.
Early full-color screen is mainly used in large-scale outdoor advertising, screen pixel pitch is large, only suitable for long-distance viewing. With technological progress, the pixel pitch is constantly shrinking, after 2010, the emergence of small-pitch LED display screen, realized the expansion of LED display screen from outdoor to indoor scenes, after 2016, small-pitch widely recognized by the market, the penetration rate is rapidly increasing.
With technological breakthroughs, the LED pixel pitch has been further reduced, and the emergence of Mini and Micro LED has added a new development impetus to the industry. 2018, the Mini LED with a pitch of less than 1mm has realized small-scale mass production, and started to be applied to high-end notebook computers, backlighting of gaming monitors and indoor displays in command centers, and it is expected to enter the family application scenario in the future. At present, advanced manufacturers began to layout Micro LED, chip size is further reduced, the same area can be realized under the display effect has been qualitatively improved, in January this year’s CES exhibition Samsung launched a 75-inch 4K Micro LED display, is expected to Micro LED will go into the future near-screen applications, used in cell phones, smart watches, AR/VR and other consumer electronics products.
Throughout the development of LED display power comes from product substitution, and the core of product substitution comes from technological innovation, technological innovation on the one hand, making new products to replace obsolete old products, on the other hand, is to replace the original other display products. The emergence of full-color screen, LED gradually replace the outdoor screen